Founded in Singapore·
38 Years of Trust·
Built for Tomorrow
From one beauty bed in 1988 to a future-ready beauty and wellness ecosystem.
OUR GROWTH ENGINES
Experience as Our Foundation. Innovation as Our Driver.
The strongest values from the current site become a clear promise customers can understand.
Health & Anti-Ageing
Personalised care designed to support healthier skin, lasting confidence and a radiant life.
Human Intelligence + Artificial Intelligence
AI transforms data into precise insights, while human wisdom turns those insights into better decisions and meaningful care.
Omnichannel Services
A seamless customer journey—from online discovery and in-store treatments to everyday homecare.
No Short-Term Gains
Build for the long term, prioritising sustainable growth.
ADONIS Story
Every Woman Deserves to Be Seen and Cared For
Ann Lee's journey began with tropical skin concerns and floral remedies. After studying aromatherapy in the UK, she brought floral skin restoration to Singapore and Malaysia in the 1980s. ADONIS continues to build on natural essential oils, Asian skin knowledge and long-term care.
ADONIS Beauty & Wellness Group
One Brand. Five Revenue Engines. Multiple Layers of Value.
ADONIS is transitioning from a retail boutique store to a brand ecosystem. With 38 years of trust, a customer base of 300,000, and a team of 200 experts, we offer proprietary products and established technology systems while expanding regionally.
Business Model
ADONIS does not rely on a single store, a single product, or a single transaction, but rather on a replicable system architecture.
Business Strategy
- Scalability: A successful brand ecosystem integrates content and small-scale operations to enable faster, more cost-effective growth.
- Sustainability — Planet, People, Profit: A responsible business finds a balance between growth, the well-being of individuals, and the protection of the environment.
- Social Impact: Combining profit with purpose draws impact investors, builds customer loyalty, and fosters positive change.
Potential regional growth points in Asia:
- East Asia: This region includes mainland China, Hong Kong, Taiwan, Macau, Japan, Mongolia, and South Korea.
- Southeast Asia: This includes Singapore, Indonesia, Malaysia, Thailand, Vietnam, and Cambodia.
Value Built Through Time and Expertise
1988
Founded in Singapore
38 Years
In beauty and wellness
4
Content pillars
6
Consultation contact paths
Care System
From Skin Care to Emotion, Stress and Well-Being
The integrated page avoids public pricing and explains the ADONIS method first.
Personalised Consultation
Understand each customer first, then recommend the suitable path.
Content Pillars
Helping the Brand Be Seen and Understood
The four personal-brand content pillars are placed back into the wider ADONIS ecosystem.
ADONIS Letters
Warm reflections on life, women's growth and long-termism.
ADONIS Salon
Conversations with entrepreneurs, women leaders and trusted circles.
Aromatherapy
Knowledge around sleep, emotion, hormones and balance.
ADONIS Moments
Real work and life moments that make the founder story more human.
OUR ECOSYSTEM VALUE CHAIN
Beyond a Store. An Ecosystem Built to Scale.
Professional Services · Aroma Skincare · Homeopathy · Education · Digital Innovation · Franchising · Licensing · Strategic Partnerships
ADONIS transforms 38 years of proven expertise into trusted services, proprietary products, empowered talent and scalable business opportunities.
One connected ecosystem
One integrated platform connecting services, products, talent, technology and partnerships.
Multiple revenue opportunities
Diversified revenue streams across services, products, education, digital innovation, franchising and partnerships.
Shared sustainable growth
Creating long-term value and shared success for our customers, partners and people.
OUR 3W QUOTIENT PHILOSOPHY
Wellness · Wealth · Wisdom
Wellness Q
Lifelong health. Lasting radiance.
Wisdom Q
Financial independence. Freedom of choice.
Wisdom Q
AI-powered intelligence. Human insight. Better decisions.
Words of Wisdom
Gentle in Spirit, Bold in Action
In life's journey, some chase fame, others stay true. We stand firm with professional excellence, harbor gentle kindness within, and earn reputation through strength and craftsmanship.
Age doesn't matter — mindset does. With dreams in your heart, age becomes irrelevant. Being yourself is the ultimate style.
— Ann Lee
Hold tight to your own hand, never let it go. Trust yourself — in your hands, a singing golden apple tree will grow.
— Stephanie Tan
Sometimes, even knowing you won't win, you give it everything. Stumbling along the way, yet rising again, dusting yourself off, eyes full of resolve. What doesn't kill you makes you stronger.
— The Goddess Spirit
🌸
Orchid
Rare and precious. Calms deep fears, grants inner stability and confidence.
🪷
Water Lily
Rises from mud, pure and fragrant. Clears physical and emotional stagnation, restores clarity.
🌼
Lavender
Holds quiet strength. Dissolves anxiety, soft outside with an unbreakable core.
🌹
Rose
Precious and noble. Balances hormones and emotions, soothes a lifetime of quiet exhaustion.
FAQ
Start Here If You Are New to ADONIS
What kind of brand is ADONIS?
ADONIS is a Singapore beauty and wellness brand founded in 1988, with a long-term focus on Asian skin care, aromatherapy and women’s holistic beauty.
Who founded ADONIS?
ADONIS was founded by Ann Lee. With 38 years in the beauty industry, she is a hands-on Singapore beauty entrepreneur and an Asian aromatherapy mentor.
What does the name ADONIS mean?
ADONIS comes from the Greek mythological god of beauty. It symbolizes love, beauty and elegance, and reflects the brand’s long-term pursuit of natural beauty and mind-body balance.
What is the ADONIS brand philosophy?
The brand believes in not chasing trends, but staying true to its founding intention; not promising quick fixes, but building lasting care. ADONIS does not create beauty anxiety or exaggerate results, and serves customers with professionalism, sincerity and long-termism.
What are ADONIS' care specialties?
ADONIS combines Western biotechnology with Eastern holistic wisdom, focuses on Asian and tropical skin needs, and features natural pure essential oils with personalized skin management.
Why does ADONIS emphasize aromatherapy?
Founder Ann Lee was inspired early by herbal and floral essences and later studied aromatherapy in the UK. ADONIS believes skin care is not only about the surface, but also emotion, stress and the state of the body and mind.
Who is ADONIS suitable for?
ADONIS is suitable for women who wish to improve their skin condition, ease stress, build long-term care habits, and pursue a natural, professional and gentle experience. Specific plans are suggested after a skin assessment.
Which outlets does ADONIS have?
The website currently provides contact access for Vivo, Bedok, Serangoon, Ang Mo Kio and Jurong outlets. You can choose a branch through the AI concierge and a human consultant will confirm the appointment.
What is the first consultation process like?
The first consultation begins by understanding your main skin concerns, sensitivity, care history and goals. A consultant then suggests a suitable direction. Whether to proceed with an experience or appointment is always the customer’s decision.
How does ADONIS view women's growth?
ADONIS cares not only about outer beauty, but also advocates Wellness, Wisdom and Wealth — accompanying women to become better versions of themselves.
Do I need to book before my first visit?
Advance booking is recommended so the outlet can arrange a suitable consultant and treatment time. You may leave your preferred branch and contact information through the website AI concierge, then a human consultant will confirm.
What should I prepare before my first treatment?
Please share your recent skin condition, allergy history, current skincare products, or any aesthetic treatment history. If your skin feels unwell that day, consult the team before deciding whether to proceed.
Will ADONIS do a skin assessment first?
Yes. Consultants first understand your skin type, sensitivity, lifestyle stress and care goals before suggesting a suitable care direction, instead of applying a fixed plan from the start.
Can sensitive skin receive treatments?
Sensitive skin requires careful assessment. ADONIS will suggest calming, moisturizing or repairing directions based on current skin condition, sensitivity causes and tolerance, while avoiding overstimulation.
Can one treatment show obvious results?
Some customers may feel cleaner, more comfortable or more hydrated skin after one treatment, but stable improvement usually depends on skin condition, lifestyle habits and consistent care.
How often should I do a treatment?
The frequency depends on skin condition, goals and lifestyle rhythm. Consultants suggest a suitable cycle after skin assessment, with the focus on building a sustainable long-term care habit.
Will there be pressure selling during consultation?
ADONIS emphasizes professionalism, sincerity and long-term trust. Consultants explain suitable directions and reasons, while whether to continue or book should be decided by customers according to their own needs.
Can men or younger customers consult ADONIS?
Yes. Although the brand has long focused on women’s holistic beauty, customers with skin management, stress relief or basic care needs can first consult for suitable directions.
What if I am not sure which treatment suits me?
You do not need to decide a treatment first. Share your skin condition, concerns and expectations; the AI concierge can organize your needs before handing over to an outlet consultant for further advice.
How can I contact ADONIS to confirm an appointment?
You can choose a branch and leave your contact information through the website AI concierge, or use the contact entry on the page. The final appointment time will be confirmed by a human consultant.
Bespoke Skincare Tailored for You
In Singapore’s humid climate, your skin needs special care.
ADONIS: Your Personalized Skincare Experience
Begin with a skin analysis and receive customized treatments.
• Personalized Care: Unique formulations at every visit.
• Climate Resilience: Strengthen your skin against stress.
• Holistic Experience: Enjoy expert touch and aromatherapy.
• Tailored Aftercare: Maintain lasting results.
Our Six-Phase Ritual: Purify → Nourish → Repair → Balance → Firm → Revitalize. Achieve your natural glow with ADONIS.