Our Story

One Beginning · One Promise · A Legacy of Trust

ADONIS began in Singapore with one essential oil, one beauty bed and one promise—to deliver personalised care with professionalism and heart.

Today, more than 300,000 clients have placed their trust in us.

We have evolved beyond beauty retail into a scalable ecosystem where expertise, talent, technology and trust grow together.

A trusted heritage reimagined for tomorrow.

Our Heritage

Decades Of Nature, Science, And Scent In Every Drop

Our Brand Philosophy

Beauty Is Not Just Seen.
It Is Felt, Healed, And Remembered.

We blend nature’s wisdom, modern skincare science, and emotional healing to help every woman radiate timeless confidence.

1970s
The Roots of Love

Adonis began in the 1970s, inspired by founder Ann Lee’s childhood memories of her father’s herbal remedies that comforted family and neighbours. Surrounded by the scents of nature and guided by her father’s care, Ann discovered the healing power of plants – laying the foundation for Adonis, a brand devoted to beauty and wellness through botanical healing.

1980s–2000
Building a Legacy

Over the years, Adonis became a trusted name in Singapore’s beauty industry, known for luxury skincare and essential oils that blend science with tradition. Each product reflects our commitment to quality and natural healing-a family legacy of love, care, and wellness passed down through generations.

2015
Expanding Our Reach

In 2015, Adonis expanded from urban malls into heartland communities, making wellness more accessible while stepping onto the global stage. Each new location and customer brought us closer to our vision: beauty and wellness for everyone, everywhere.

2025
Embracing Transformation

By 2025, Adonis embraced a new era of sustainability, innovation, and AI automation. We empowered our teams, elevated service standards, and integrated smart technologies to enhance client experiences—while staying committed to people, community, and growth.

2030 And Beyond
A Vision for the Future

Looking ahead, Adonis is more than a brand—it’s a movement. Rooted in Ann Lee’s legacy of nature and healing, our vision for 2030 and beyond is to set the gold standard in beauty and wellness, inspiring a global community to embrace self-care, sustainability, and nature’s timeless power.

Vision

Rooted in Singapore. Growing Across Asia.

We combine trusted heritage with AI, modern systems and strategic partnerships to enter new markets and create sustainable long-term value.

Mission

Your innovative and strategic partner in Skincare & Wellness.

Our Founder – ANN LEE

A beauty and wellness pioneer with 38 years of experience, Ann founded ADONIS in Singapore in 1988. Since then, she has touched the lives of more than 300,000 women, growing ADONIS into an ecosystem of beauty, wellness, talent development and human-cantered care.

Her Spirit

  • Founder — shares wisdom shaped by real-life experience.
  • Strategist — turns challenges into clear action.
  • Mentor — empowers women and nurtures future leaders.
  • Human-Centred Leader — ensures technology serves and enriches lives.
Her Belief
Act with strength. Treat others with kindness.
Confident yet warm, grounded in expertise and guided by grace.

Her Story
Beyond the glamour of the industry, Ann remains sincere and true to her roots. Her expertise cuts through the noise, while her warmth protects what matters most.
Bold in action. Gentle at heart.

The Women’s 3Ws of Awakening
  • Wellness — the vitality to radiate from within.
  • Wisdom — the courage to choose—and to say no.
  • Wealth — the freedom to shape one’s own life.
Ann believes true beauty goes beyond the skin. It is the Awakening of a woman’s inner strength—empowering her to live with confidence, purpose and freedom.